#Learnwithsteem || What is Content Marketing || How to write Good Marketing Content which Converts? || by @educator23 ||

Hello Guys.

This is Prabhjot Singh from INDIA.
How are you all? I hope everyone is fine and doing well.

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What is Content Marketing?

Content Marketing is planning, creating, and distributing some valuable information(content) in the form of text, video, audio, carousel, etc. to acquire a Target Audience. The main focus of Content Marketing is to build trust & loyalty with the customers or audience. Educational articles or blogs, video pieces, e-books, infographics, social media copies, etc are all examples of Content Marketing. Content Marketing is not very salesy and it focuses on circulating the Information which can solve the problems faced by the audience. For e.g, Mr. Raman is a Physics Professor and he has a tuition academy. Rather than creating sales banners that usually say 100% results, Best Coaches, Leading academy blah blah. He starts to Create Content on Social Media Channels like Understand Motion, Why a sharp knife cuts more easily than a blunt one, Perks of Newton's Law, etc. His Content is very useful and provides value to his Target audience which are students of science or any physics lover. His content Builds trust with his audience and the audience becomes loyal with time. Don't you think he'll get more clients because he has a strong Online Presence Now? Won't it become easy for him to scale his academy business?

How to write Good Marketing Content ?

Do we know how Content Marketing is important for your Business? Let's see How to write Good Marketing Content? The following points will clarify what to do and How to do it -

• RESEARCH- Research is the most important aspect of marketing and it implies everywhere. To create Good Marketing Content we need to do research about what are the Problems faced by your Target audience in your specific Niche. Your Content should be focusing on solving the problem of your Customer or educating them on something new that they should know.

Our Physics teacher, Researched online and found his Target audience is suffering and facing problems with the Numericals. There are fewer Tips and tricks to solve numerical and there are Fewer simpler explanations or video content over the Internet. Problem Found

• KEYWORDS- Keyword Research helps to make our content visible to the specific audience to a large extent. Keywords will help you to rank your content and furthermore identifying the relevant keywords is crucial for your content to Showcase in front of the right audience.

Mr. Raman Conducts Keyword Research and found the best for himself like Tips to solve numerical problems, How to use a scientific calculator for numerical problems etc. We Know what to create to Solve the Problem

• COMPETITION- Analysysing what your competitors are doing will help you to create good content. You will get inspired and fill yourself with more dedication to creating the Content. You can come up with totally new ideas by knowing what type of content gets Viral easily.

So, Our Teacher is not stalking his competitor's Content and he found that Memes are getting more viral than the actual Content. So, Now he generates new ideas to Create good Content.

• Just be Original- Just be you while writing your content. No, need to write like big company pages, No, need to write in sophisticated English. No, need to try to impress a large Audience. Just write your own words. Make sure your content is Plagiarism Free and is relevant to your Target Audience.

So, Our Teacher understand how important it is to be Original. Because this is how his Target Audience will Know Him. He says he will explain every bit of his content in simple words and make tutorials of the same. This is his originality and this is how he will be remembered.

This was all for the day

Thank you
Keep supporting

Regards
@educator23