Social shopping: share before you buy
Dear Steemit Community
The recent Optic 2000 marketing campaign played on street-marketing, augmented reality and interactive digital marketing. They have changed the marketing strategy for the business.
Recently a company has offered an unique and interactive augmented reality module allowing Internet users to try and take a picture of themselves with three pairs of glasses among the 1,800 references of the optic catalog they can choose their model and take a picture.
The selected models were submitted to the votes of their friends via Facebook and different social media platforms, but also to the entire Internet community, via the installation of interactive banners displayed on sites with a large audience.
To launch this campaign, the brand organized a street-marketing operation on different city and place. The company has fix a temporary box that will allow to make a photomontages images and people can vote for the different glasses of the other contestent. The operation was broadcast live on different platforms.
And the video clip below posted on YouTube more than 200,000 views in less than a month continues the buzz and people are liking this kind of new Marketing strategy.
Marketing asset
A smart marketing idea when you know the growing importance of social networks and consumer opinions on the purchase decision.will definitely increase your sales and market capture.
An ingenious combination of street marketing, advertising bannering and social networks to reach different targets.this will impact the whole campaign as you have targeted all medium of the platform your display will be all over the place.
Interactivity and customer proximity are also great ways to know which product is most appreciated by the consumer.
Currently consumers are more intelligent and knowledgeable they need new and attractive ways to attract them in the means of Market. A good marketing campaign will always gives a good impression and last long and increase the sales of the company and the product.
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Hello @adityajainxds. Good article,...the virtual era is here to stay and this time we see that it can be used as a marketing strategy for greater effectiveness in attracting customers. The possibilities offered by this type of tool will help corporations that are willing to invest in these tools to position themselves in the sales of their products.
Yeah, I'm noticing it too. Everything is going virtual, games, exercise and many more. Now you can cycle a bike in the comfort of your home but yet feel as though you are in the wild or top of cliff, thanks to virtual.
Certainly today's customer is becoming more and more demanding, and a good marketing strategy will surely have a positive influence on our business.
Greetings my friend and thank you for your valuable contribution.
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Marketing is no longer limited to just one style and strategy, any company or individual trying to market must be willing to get ready to move with the current style.
Greetings @adityajainxds, it's all a matter of how much we are willing to invest to be successful and certainly marketing in any of its forms is an investment that large and small companies implement to attract more users. Thanks for sharing
Yeah, very correct, to embark on successful marketing campaign, you require a huge capital and that's why small businesses find it quite difficult to compete with big businesses
Greetings @ adityajainxds. Breaking marketing strategies nowadays is paying off. as long as you are more authentic you will be more successful. The traditional ways of marketing should be left aside.
Thank you very much for sharing your post
Yeah, somehow true. You need to be more authentic and have the resources to embark on big marketing campaign to be really more successful. I believe the resources is the most important. Imagine, waking up and seeing a new advert of product on different channels, you go out, you see on billboards, on big buses, literally everywhere, won't you be curious enough to want to try the product out?
Interactive marketing is really a smart way of marketing especially if it's done by the right people, and recording it and posting it on YouTube and other social media applications would make it even more successful, as from my personal experience I prefer watching an interactive video made by taking the experience of people randomly from the street than just watching the normal boring way of marketing.
Nice read, thanks for sharing!
Companies seem to be buying positive review more these days because they understand the power in positive feedback and how much customers love to hear from one another.
Marketing is the soul of any business and as you said, consumers need a more attractive medium in order to draw them towards a product. This is a superb marketing idea that the company is using. Thanks for sharing with us @adityajainxds