For the profit motive to be realized, the outputs of business organizations must be capable of satisfying the needs and wants of identifiable groups of individuals or other institutions. The groups, however, must have the ability and willingness to pay for the goods and services needed to satisfy their wants.

It has been a fact that the law of demand and supply has always been the push behind sales, you cannot shove what i do not like down my throat, i must be willing to get it and have the financial power.