Nice content @oluwatobiloba. You emphasised the importance of carving market as the first step of a business. It is called feasibility study. I commented on a similar topic finely written by @eni-ola.

"I have always believed that marketing is the most important thing in a business. Who and where is your market? Hence, marketing. Carving out your market should come first same time you are thinking what to produce. How would the people know about your product and how to keep their interest in your product is very important."