For a while now I have envisioned blockchain advancing social media influencers into empowering brands. But more than that, everyone who uses money that is on a blockchain should eventually develop a history akin to that of a business track record where there actions combined with artificial intelligence into something of a brand. This would replace the digital identities owned by companies like Amazon, Facebook, and government agencies. How far we are away from this probably is dependent upon a few years of development following mass adoption.