Huge success. Why? Two main reasons.

• First, it's a take on the old DVD screensaver so it connects with old timers. Coinbase will succeed in educating this market more so than a younger one after pure DEXs.
• Second, crypto is about action. This commercial calls to action and does so 'in action' by forcing users to chase the QR. Crypto is about promoting energy and this is achieved as well.

Note: The CNN link presents a critic who says Coinbase should have spent the money on its servers. No way! Servers will continue to be supplanted by decentralized tech. :)

https://www.cnn.com/videos/media/2022/02/14/qr-code-coinbase-super-bowl-ad-kj-orig-moos-pkg-vpx.cnn