Top 4 Visual Content Marketing Trends for 2021

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1. Genuine Content material & Tales Drive Viewers Engagement

Shoppers wish to see the individuals behind the model.

That might come within the type of:

A behind-the-scenes have a look at the CX workforce so individuals can put a face to the consultant they’ve been speaking to on the cellphone.
Or weblog posts that present the individuals making the merchandise, not simply the merchandise by themselves.
Use Instagram Story, Reel's, and each video shorts to characteristic this aspect of your model. Get constant at doing it, and also you’ll get seen (in a great way).

Audiences right this moment are much less involved with the flowery “fluff” of styled photoshoots and completely organized fashions and product images. They wish to see the true particular person.

As an alternative of utilizing gimmicks and gross sales pitches to shine a highlight in your model, discuss on to the customers who wish to see a real try to attach on a extra private, human stage.

Be open, weak, and unafraid to share your perspective.

2. Convert Your Lists Into Visible Graphics

Changing your lists into graphics provides the advantage of creating visible curiosity whereas breaking probably the most related info out of a textual content block that’s more likely to be skimmed over with out sinking in.

Our brains are wired for visible processing; in reality, visuals are processed by the human mind 60,000 occasions quicker than textual content.

Nail your engagement and enhance customer time on website with extra content material sorts that embrace visible graphics repurposed out of your written content material.

3. Gamified Interactive Visible Content material

The sort of extremely partaking content material is particularly prevalent in social media tales, nevertheless it doesn’t should be restricted to Instagram and Fb.

The important perform of this visible content material is to problem your viewers to immediately work together, whether or not that’s rating a favourite outfit, taking a web based quiz, taking part in “this or that,” partaking in a bingo recreation, partaking in a “select your individual journey” model publish, or a wide range of different choices.

You’re, in essence, inviting your viewers to share their opinion or play some type of “game” with you.

4. Chew-Sized TikTok-Model Movies

With commonplace TikTok video lengths at a most of 1 minute, the content material have to be fast and to the purpose whereas nonetheless being entertaining.

Shopper urge for food for that model of content material isn’t going anyplace for some time!

In January 2021, TikTok was the second most installed non-gaming app with virtually 62 million downloads that month alone. Different social medium platforms ( you, Instagram Reels) are leaping on board the favored pattern.

What makes this type of visual content so thrilling?

Most of those movies are enjoyable, quirky, and don’t take themselves too critically.