Expensive is not so much, because you can find brand stores right there that are expensive and next to that same store with imitation brands, they are much cheaper and also with imitation quality. You choose what suits you.
And that's how it is with all the places, you can go to a gourmet restaurant, excellent quality and very expensive food and beyond, you get a non-gourmet store with affordable prices for the same food and excellent food. I tell you this because I have gone to both sides and I choose the economic one.