I agree, it’s amazing how much power the consumer really has! I have a few reasons I want my husband to get out of sugar beets, but one of them has to do with the movement of the consumer market towards non GMO’s. Hersey was a big buyer for American Crystal, and now they have dropped them for a non GMO sugar source. I’d rather him get out now, before the company tanks. He promised me if beet stocks reached a certain price, he’d sell all his beet stocks. We’ll see!