Mozo - Great opportunity for investors

kalong1 (25)in #ico • 6 years ago (edited)

The exciting breakthroughs in technology described above present huge opportunities and expand the size of the addressable markets for Project Mozo. Some of the key ones are as follows:

Loyalty Market The worldwide loyalty market, estimated to be US$ 300 Billion, makes the opportunity presented by this technology even more interesting. To address such a large market, the goal for Project Mozo is to unlock this mammoth loyalty market, support the larger retail industry, and reduce customer acquisition costs shi#ing them away from advertising and discounting to Mozo. A 20% distribution of loyalty market to the Asia-Paci"c region translates into US$60 Billion market opportunity addressable by Project Mozo.

Digital Consumers In Asia alone, McKinsey predicted that by 2020 there will be approximately 1.7 billion consumers using digital banking in some form [4]. Even more so than in Western countries, Asian consumers are highly motivated by promotions, discounts, vouchers, and the like. In short, monetary rewards motivate consumers to turn into a walk-in customers opening up possibility that Project Mozo will have a signi"cant impact "rst on the Asia-Paci"c retail market.

Foot Tra!c The addressable market related to annual foot tra!c encompasses 2.6 trillion walk-in customers visiting 91 million physical stores globally, making average annual foot-tra!c of 28,000 per store. A 30% distribution of the above "gures to Asia Paci"c region means 800 billion annual foot tra!c and 27 million physical stores directly addressable by Project Mozo. Already, 38,000 physical stores have committed to use Mozo technology, i.e. we have just achieved a fraction of this addressable market.

The majority of foot tra!c is concentrated around shopping malls in the Asia-Paci"c region. According to our own estimates, there are a total of 6,600 shopping malls in the region, excluding Japan [7-12]. This equates to a total real estate value of shopping malls of approximately US$6.6 Billion assuming an average shopping mall real estate value of US$100 million each. A 20% increase in foot tra!c to these shopping malls (driven by more foot tra!c generated by Mozo or its equivalent), translates into US$132 Billion increase in these malls value. This represents an enormous market opportunity for Project Mozo and it is perhaps this addressable market where Project Mozo can bring its most signi"cant value proposition.

Currently, we have signed up 38,000 stores which are committed to using Mozo upon its launch (set for January 2019). Our target is to sign-up around 300,000 retail stores in 800 malls, or 12% market share in Asia-Paci!c region in the next three years. This translates to annual foot tra"c under our control of over 8 billion annually.