Ubex Technologies and What You Get from Them

Blockchain technology and artificial intelligence change advertising world. Ubex technologies combine and develop both of them to be more effective and eligible platform for advertisers, publishers, and users. So, what are the differences between this new and old one?

Before knowing more about Ubex, it is better to know the basic thing about advertising. In conventional platform, publisher hires consultant to formulate advertising strategy. It starts with content, users, design, and other tech aspects. You need to wait until all media is tested and valid to further project. In this platform, publishers spend much time and money just to make sure that single advertisement is ready. Unfortunately, this method does not longer support fast-changing industry where it requires suitable approach.

Ubex technologies rely on the system to collect data from users to analyze their needs and interest. Sometimes, you see the pop-up window that shows advertisement but completely not interested at the moment. During browsing, all ads in website are not your preference. This is where publishers put money in bad place. Ubex gives the right money in right place to avoid unwanted ads show in unintended users. Instead of spend on the most popular websites and media, publishers are capable to focus on the most profitable one with the help from advertiser. Moreover, the money will be spent in proper and efficient way to collect more revenues.

In this situation, publisher and advertiser do not need marketing expert to develop marketing platform. All of them are Ubex responsible where artificial intelligence will handle most of project. Advertiser only takes the most suitable media and platform related to the content. Furthermore, publishers will focus on product quality because advertising is no longer an issue.

In addition, Ubex technologies have platform called token. Publisher can tokenizes website using Ubex token to attract more advertisers to fulfill the slot. It comes with smart contract to reduce unnecessary and complex procedure. There is no intermediary between publisher and advertisers. Therefore, the ad budget is lower that affects in reducing price to boost the purchase.