Here’s Why IHOP Changing to IHOb (For Burgers) Is Actually Really Smart

in #ihob7 years ago

IHOP recently announced that it’s (temporarily) changing its name to IHOb (the 'b' the stands for 'burgers'). Most of the Internet made fun of this move – after all, who wants to go to IHOP to eat a burger? But, here’s why it makes a lot of sense and might end up being a really smart move!

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