How do IPL franchises gain?
Running in India, the world's most spectacular franchise cricket tournament, the 12th edition of the Indian Premier League (IPL). The IPL does not mean that there will be no exaggeration to say that the money is spreading. The franchises are presented with money sacks at the auction ceremony. In the billions of rupees, they brought the team to one of the star cricketer Seeing the huge amount of money they spend on so often, the obscure, unfriendly cricketer can be seen in the team. At the same time, a question peeps to everyone's mind: How much money do the franchises spend on the back of the cricketers? After spending so much money, do they have anything left in their hands? What do they hope to be so much centered around the IPL every year?
Many people are thinking, what is the need to know all the profit-loss accounts! The franchise owners love cricket, so they buy the IPL team, leaving all the work to be busy for several months with the IPL. But no, the real reality is not exactly the same. The owners of every IPL franchise are huge businessmen. The main thing to them is not cricket, business profit or loss. If they did not get the benefit from the IPL, they would not have given it much importance to the dome. Because IPL is great for them and profitable, they can spend a lot of time on the IPL behind the IPL. Even if some teams do not have the advantage of playing in the field, they are not frustrated by the owners of the franchise, but in the next year, the team started picking up again with new enthusiasm.
Now let the reader know, what is the source of profit from franchises participating in the IPL, why they are so lucky about the IPL.
Media ownership
The biggest source of income from the IPL franchise is the receiver received by the broadcasting TV channels and online streamers. Initially, this money is accepted by the BCCI, and then they mean the meaning of their share at each rate franchisee at a specific rate.
In this case, how many franchises have played, and played a more important match any franchise, that is, who has more viewers in the match, these issues are considered. Simply put, playoff teams get more money compared to the money that gets dropped from the round robin league. The two teams play in the final and receive the most money. If the broadcasting channel wants to perform special events with any franchisee or one or more of their specific players, then the franchisee also receives huge amount of money.
Every IPL franchise gets 60-70% from the media genre.
Brand sponsorship
Brand sponsorship is the second highest source of IPL franchisees. Each franchisee contracts with a few brands, and they advertise those branded logos in their jersey and team kit. Even a franchisee gets money by putting a brand logo barricade outside the boundary of their home ground.
According to sponsors, they want to show their ads, the franchises earn as much as they earn. The franchises earn the most from the main logo of the original match at the chest's chest, and the brand logo displayed below the player's name.
Besides, according to the contract with the franchisee, the brand can also arrange a special event with the franchisee players. In addition, many franchisee players take part in their main sponsored brand TV commercials. Through these franchises also get a lot of money.
IPL franchises get 20-30% from sponsorship
Tickets sold
Franchises are getting the majority of the money earned from selling tickets for their home matches.
Franchise owners determine the price of home tickets. A small portion of the money received from the sale of tickets is sponsored and given to the BCCI, and the remaining 80 percent of the money goes to franchise owners' pockets.
Franchise owners can decide the price of the ticket as they wish, but in this case they have to emphasize a few things: the audience capacity of their home ground, the popularity of their group, the standard of living of the common people of the city, etc. Besides, the price of the ticket is not so much that it is beyond the purchasing power of the interested viewer, also have to be cautious.
The IPL authorities want, in any way, there is no blank in the gallery, and watching the game on TV, the audience seems to have hit a lot this time. To ensure this issue, franchise owners are often forced to fix the minimum price for the tickets, despite the fact that despite the absence of much interest, the visitors are seen playing at the stadium.
From the sale of tickets, the IPL franchisees get up to 10 percent of their profits.
Prize money
Participating franchises are also receiving huge amount of money for the prize money. According to a report published in The Times of India, the champions of the 2012 edition of the Chennai Super Kings prize money received a total of 20 crore rupees. This money was divided into two parts. The entire team and coaching staff of 10 crore rupees were distributed among the staff, and the franchise owner got 10 crore rupees. Runners-up team Sunrise Hyderabad also received Rs 1.25 crore. The remaining two teams of the play-off game got pretty good money.
Merchandise sold
Merchandise sales play a big role in club football. Manchester United, Chelsea, Barcelona and Real Madrid have 15 to 20 percent of the total profits from the sale of Merchandise. More than that, the IPL franchises are still lagging behind. Only 5 percent of their total profit comes from the merchandise sale. But in this case, do not forget that, club football has been around for almost a whole year, compared to the IPL's madness a couple of months a year. So it is difficult to make more profit than selling the merchandise of IPL franchisees. Even then, the increase in merchandise is increasing every year. The IPL is only 12 years old. Maybe more than five or ten years from now, the amount of merchandise will double twice. Each franchisee is selling their original jersey replica, hat, watch etc. as a merchandise. There is a possibility of further innovation in this sector in the near future.
BCCI Central Pool
On behalf of the BCCI, the franchisees receive money on media assets, as well as earning money for the official sponsorship and partnerships of the IPL. How much money the franchises will get from BCCI's Central Pool depends on a number of factors. But the biggest thing is the franchises' position in the league table.
Stall rentals
During each match, the spectators sit in stables inside the stadium so that they can buy food and drinks. But these stall franchises do not run themselves They hire stalls to a third party, and they get money in return. Generally, the franchisees contracts with third parties are enhanced by match-to-match, and franchises have a fixed amount of money from each stall in this sector.
Player trading
Each year, there is an auction ceremony before the IPL. But before that the European Club Football opened for a specific time as the transfer window. In this period the franchises can switch between players themselves. It is seen in this case that a franchisee is taking a general or average player in his team rather than a very big star player, and with that he is also receiving the fat amount as 'compensation'.
Their brand campaign
Sponsors have advertising campaigns, as well as the IPL, but also a very large platform to run their own brand campaign for franchisees. As already mentioned, each franchise owner is a very big dealer, so they have numerous small and big brands and businesses. By buying the franchisee of the IPL, they can run their campaigns and campaigns for those brands and organizations.
# Last word
So far it is said how the IPL franchises are benefitted. But your interest is still not met? Obviously, I want to know how much the IPL franchises get every year. According to a report from the Hindustan Times, every IPL franchisee has got at least Rs 75 crore in the 2018 season. And some franchises or even 100 to 125 crores have got profits.
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