RE: What makes one an influencer on Steem
The term is wrong. We should stop caring about "influencers". Influencers are a stain on the Internet.
"Influencers" are paid shills who mostly struggle with disclosure about accepted subsidies to promote. They will whore themselves out to continuously land more "partners". Opportunity more often than not also supercedes morals.
"Ambassadors" are paid shills with an already existing profile. Their role as "ambassador" is usually know, and often also self-promoted because their vanity requires them to do such. Most "Ambassadors" work for only one, or very few, brands. These are often longer commitments.
"Advocates" are people who love [products] that much that they start "advocating" for them. Entirely voluntarily. Pro Bono.
So what's the "demographic" we are looking for, or should in relation to Steem?
Movers & Shakers
"Movers & Shakers" are creators who consistently (mostly) publish thoughtful, thought-provoking and/or guiding creations which has the capacity to improve the thinking of their audience or change their opinion.
Note: I used "creators" because the arts can also be critical commentary.
I like the creator role and I have a sense that "content creator" is entering into the mainstream dialogue more these days with it being more focused on individuals than production companies.
Perhaps in the early days of SoMe, influencer was a good choice as it was very obvious as a role, these days it needs to be more nuanced I guess.
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