While I was doing a keto diet this time last year it was amazing to see just how many foods we eat in the US that contains sugar. Since sugar is addictive and or your brain/body craves it this would explain why food and beverage companies put it in their products. The food and beverage companies know that sugar is a problem in the US considering that 80%+ Americans are overweight or obese. Going full keto is rough, but you will drop weight as your body reaches ketosis. Sugar is one of the main reasons people have trouble losing weight. As long as the body can run on sugar it will never burn the fat you're trying to get rid of.