Yeah, I do agree that everything seems to be all dressed up in bells and whistles rather just being good in itself. That makes me turn towards DIY, hence the bread machine. However, DIY bread may be simple, but you have to plan ahead. So maybe it complicates things in a new way. Simplicity requires forethought and self discipline, and time for it to unfold. You can't just pick up a package of Simplicity at the supermarket, and life doesn't have an "easy" button. Thanks for a thought provoking post.