This is so interesting! Body-shaming was even alive and well back then! Lol. I think it's interesting to delve into how companies try to shape trends and public opinion for their own benefit. Unfortunately it's usually very effective.
Here in America we had a fifty year "war on fat" that we just recently learned was created by studies funded by the sugar industry in order to create a smoke screen to hide how dangerous their own product was. The truth has now beginning to surface about how false that was, some fats are even deemed "superfoods" now and are supposed to fight inflammation and increase metabolism. I wish it were easier to determine who funds these studies in real time, the results would be telling.
The world is so driven by greed and the bottom line. It'd be great if humanity could move beyond this phase.