The Truth Behind Bad Reviews

There is a rating for everything nowadays. Almost every company that sells something online has a policy that enables its customers to provide feedback. While this is crucial to help the company evolve and improve its product, it is also important to realize that feedback is always subjective.

In fact, sometimes it's so subjective that it really doesn't matter that product or service one benefits from is actually goid as long as they simply didn't like the person who provided it.
What happens in this case is that the company gets a bad review not because it performed below the normal standards, but because there was some sort of misunderstanding in talking to that customer, because something made the customer feel he or she didn't get enough attention or the treatment they deserved.

Sometimes this behaviour is justified as not everyone is willing and able to behave professionally, despite the fact they are on the job. Many clients are certainly not being threared well enough and, therefore, are entitled to voice their concern and lack of satisfaction.

However, more than often, clients complain simply because they can not because they were necessarily treatwd badly. Leaving a review, especially a bad one simply makes them feel empowered and important. After all the stress and pressure they have to put up with at their own workplace, talking about how others did their job, from a position of authority gives them pleasure and helps them relieve some of that stress and frustration.

Bad reviews are indeed an indicator that something is not working well in a business, either in terms of the quality they provide or the people they employ. But let's not forget that it's himan nature to exaggerate and to complain and, sometimes make a big deal of a flaw or approach that was rather insignificant if you had the ability to judge things objectively.

Moreover, bad reviews are often given by people who are by definition hardly pleased with anything in their life and constantly looking for opportunities to complain, probably because they lack attention and consideration.

For these reasons, I usually don't judge a company by a few bad reviews, unless their number exceeds by far that of positive ones.

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