Pokemon Go is a game changer when it comes to marketing. The game has already proved to be an incredible platform for Geo location advertisements and its unique ability to draw in crowds of people. Suppose you are walking through the airport and you have all kinds of people, that have time to pass on there phones finding the Pokemon. The Pokemon is used to draw in these people, that other wise would pass your store by. I was just reading about some platform that is designed for this marketing concept based entirely off of the :Pokemon Go: