"The importance of strong women" is like saying "Black lives matter"

Indeed it is. Because black lives do matter. And while you might want to argue that white lives matter just as much well you would be right accept everybody already knows that and when a white man is murdered the murderer usually goes to prison whereas the "black lives matter" campaign appeared in response to a very clear double standard when it came to an unarmed black man being murdered.

Strong women are no more important than strong men. But we are more likely to come across strong men in the world that is dominated by the media.