The importance of artistic thinking in business
Business is often associated with rationality, analysis, and outcomes. The idea that artistic thinking may also help businesses succeed has gained acceptance in recent years.
We discuss the benefits of artistic thinking in business and best practices in this article.
Artistic thinking is crucial in business because:
Interactive: Workplaces are no longer just workplaces. Workplaces provide more than a place to work. Increasing workplace awareness and interaction is the goal. Capital's London reception room has an 80-square-meter "C-Shaped" LED screen on its ceiling, one of the first digital art pieces.
Companies now need more reasons to get workers back, especially after the pandemic. Interesting encounters can make office life more enjoyable, collaborative, and community-based. [one]
Art in the workplace decreases stress, boosts creativity, productivity, and commitment, according to research. Looking at art can lower cortisol levels, the stress hormone. This can relax and focus employees, increasing engagement and productivity.
Art collections are common in major companies. Corporate branding is often supported by exhibiting art. feature you ever wondered why the corporate headquarters of firms such as Google, Adobe and Facebook devote so much attention to interior design and always feature pieces of art in their workplaces?
Because art in the workplace is seen as more than just a “nice to have” and an essential part of enriching employees and customers. According to University of Exeter School of Psychology research, employees who design and layout their workspace are happier, healthier, and up to 32% more productive.
Art and commerce work together to brand a company's culture and products in marketing and sales. Companies have used art to market their products for over a century.
Connecting a company's arts programme to its business helps attract new projects and keep clients. Many companies have bought artworks that reflect their culture, brand, and worldview in the previous 20 years.
Yapı Kredi Culture and Arts draws attention with innovative exhibitions in painting, sculpture, photography, graphics, archaeology, and culture. Yapı Kredi Culture & Arts offers over 250 cultural and artistic activities annually for art lovers.
Art connects people and ideas worldwide, making it a powerful social connector in the workplace and beyond. Contemporary art transcends painting. In large-client enterprises like banks, art in the workplace encourages networking and builds customer and community links.
Art improves community relations: Companies want to be good corporate citizens. They support local fine arts with their art collection. Some corporate art programmes create a national collection.
Art may not be your first thought for increasing work productivity. Many organisations have started including art in their workplaces because they realise the energy it can provide to the ambiance and employee experience. Art is communication, and its inexplicable power over our emotions cannot be denied.