Unleashing the Icons

The whole goal of the "Icons Unleashed" expo was to show how these legendary characters can inspire endless creativity. It’s about taking the stories we love and turning them into something we can touch, hold, and use. It’s a massive playground where imagination meets real-world products!

So, the next time you pick up something with a Disney icon on it, just remember: there is a whole world of creativity and storytelling working behind the scenes to keep the magic alive in your home.

Original article: https://thewaltdisneycompany.com/news/consumer-products-licensing-expo-icons-unleashed/