India Bottled Water Market Size, Share, Demand, Growth Insights & Forecast Report 2025-2033 | Request Sample Report
According to IMARC Group’s report titled "India Bottled Water Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033" the report offers a comprehensive analysis of the industry, including India bottled water market size share, growth, trends, and regional insights.
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Market Overview:
The India bottled water market size reached USD 9.5 Billion in 2024 and is projected to reach USD 29.7 Billion by 2033, exhibiting a CAGR of 12.45% during the forecast period of 2025-2033. The market growth is driven by rising health awareness, increased disposable incomes, urbanization, concerns over water quality, and the demand for convenient hydration solutions particularly among urban and health-conscious populations.
Key Takeaways:
- Current Market Size: USD 9.5 Billion (2024)
- CAGR: 12.45%
- Forecast Period: 2025-2033
- Market growth is propelled by increasing health consciousness and demand for safe, purified water over tap water.
- Expansion of retail networks including supermarkets, hypermarkets, convenience stores, and online channels enhances accessibility.
- Urbanization and changing lifestyles increase the demand for on-the-go hydration products.
- Government initiatives promoting sustainability and regulations mandating recycled plastic use impact packaging strategies.
Recent Developments & News
- May 2025: Rhea Raheja of K Raheja Group launched premium bottled water brand "Impact Water" focused on sustainability.
- February 2025: IOTA Water introduced India's first bottled water with oxygen nanobubbles in North India.
- January 2025: Kerala's Irrigation Infrastructure Development Corporation partnered with Green Bio Products to launch "Hilly Aqua", India's first fully compostable bottled water.
- November 2024: Wahter launched "Shot by Wahter" targeting Gen Z consumers with interactive QR-code giveaways.
India Bottled Water Market Growth Factors
- Increasing health consciousness leading consumers to prefer bottled water as a healthy alternative to sugary drinks.
- Rising disposable incomes, particularly in urban areas, fueling demand.
- Growing urbanization and busy lifestyles supporting on-the-go hydration product consumption.
- Concerns about water quality and hygiene driving preference for bottled water.
- Expanding retail and e-commerce networks enhancing product availability.
- Increasing brand awareness and marketing activities by bottled water companies.
- Government regulations mandating sustainable packaging with recycled plastics usage targets for 2026 and 2029.
- Greater focus on eco-friendly and sustainable packaging solutions by manufacturers.
- Enhanced consumer preference for natural, chemically-free bottled water enriched with essential minerals.
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India Bottled Water Market Trends
- Rapid growth of online shopping and direct-to-consumer (DTC) sales channels is expanding market reach.
- Doorstep delivery and subscription models improve convenience for urban consumers.
- COVID-19 pandemic accelerated adoption of online retail platforms for bottled water purchases.
- Increasing consumer demand for organic and natural bottled water products.
- Focus on products sourced naturally with minimal processing and eco-friendly packaging.
- Government initiatives to encourage sustainability and reduce plastic waste impact industry packaging standards.
- Adoption of sustainable packaging, such as biodegradable bottles made from plant-based materials.
- Innovative product launches targeted at specific consumer segments, including health-focused and Gen Z consumers.
- Rising consumer awareness about environmental impact promotes brand loyalty to sustainable products.
India Bottled Water Market Segmentation
Product Type Insights:
- Still: Non-carbonated bottled water preferred by consumers for everyday hydration.
- Carbonated: Bottled water infused with carbon dioxide, offering a fizzy alternative.
- Flavored: Bottled water infused with natural or artificial flavors to enhance taste.
- Mineral: Bottled water containing minerals beneficial to health, sourced from natural springs.
Distribution Channel Insights:
- Supermarkets and Hypermarkets: Large retail outlets providing wide product variety and accessibility.
- Convenience Stores: Small retail outlets offering easy access to bottled water in urban areas.
- Direct Sales: Sales directly to consumers, including home delivery and subscription services.
- On-Trade: Bottled water sold through restaurants, hotels, cafes, and other hospitality venues.
- Others: Includes various alternative channels not categorized above.
Regional Insights:
- North India
- West and Central India
- South India
- East and Northeast India
Key Highlights of the Report
- Comprehensive quantitative analysis of market segments and trends from 2019 to 2033.
- Insights into market drivers, challenges, and opportunities.
- Detailed Porter's five forces analysis covering competition and industry attractiveness.
- Competitive landscape analysis including company profiles and strategic positioning.
- Segment-wise market analysis by product type, distribution channel, and region.
- Extensive future market forecasts and growth prospects.
India Bottled Water Market Key Players
- K Raheja Group (Impact Water)
- IOTA Water
- Green Bio Products
- Wahter (Shiva Group)
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