Afiiliate Marketing, Lead Management Solution and Validation; The curious case of B2B and B2C marketing

The idea of marketing has transcended the classic door to door salesmen we grew up seeing. In the world today, virtually all companies are embracing a technological approach to marketing.

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The internet boom of the early 2000s led to many companies restrategising their approach to virtually all activities. B2B(Business to Business) and B2C(Business to Consumer) marketing all evolved in that period to what we have today.

The internet has turned the world into a global village and compressed the society into the screen of your mobile phone or laptop, thus leading to companies leveraging this to their advantage.

In virtually every website you visit these days, you will have noticed at least one advertisement or banner either flashing or creeping in one corner of your screen. This type of marketing, commonly called affiliate marketing is now a mainstay in today's society.

According to Statista, spending on affiliate marketing in the U.S. was predicted to reach $8.2 billion by 2022.

That's a freakishly huge amount of money spent by companies to get their product to the final consumers. What is also interesting about the report is that the sum is rising. This necessitates the need for companies to develop innovative ways to get their product to the final consumer. A good question to ask is, what exactly are these companies paying affiliate websites and blogs for?

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Lead Acquisition

This is the actual process of getting potential customers to see your product. Companies run affiliate programs with various blogs and websites with the hope that more customers will see their product in the aforementioned sites. Different companies have their streamlined criteria that websites and blogs must meet before their product is promoted on the site.

Interaction with potential Customers

Closely related to lead acquisition, these affiliate sites also represent a basis for potential costumers to have their first form of communication and interaction with companies.

What about the companies? They surely have some responsibilities. Well, yes, for a company to run an effective affiliate, B2B or B2C program, it needs to ensure certain things are accounted for;

Security

You certainly have to protect the information of your customers and potential leads, methods and other critical information.

Observation

Companies have to keep track of your affiliate links and promotional content that's all over the internet.

Validation

Affiliate and other web-based marketing programs keep track of clicks, as well as purchases from the sites they advertise on. Companies have to ensure they're not being scammed through fake clicks and other phony tactics.

It is impossible to talk about marketing without mentioning Social media. Platforms like Facebook, Instagram, and Twitter are some of the traditional means of marketing these days. They represent the means companies use to meet new companies, interact with potential customers, generate leads, create buzz and generally promote their content.

Keeping track of all this information can prove to be a chore. A lot of companies end up either being scammed, suffer losses or spend exorbitantly on employing dedicated staff or on numerous software to manage the information.

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The All In One Solution

In recent times, companies have employed the use of automated multipurpose, all-in-one suites like Databowl that literally do everything for you. Leads generation, security, observing your data, surveys, social media marketing and numerous other reasons are top of the list for why companies started using multipurpose suits. Other benefits are;

• Saves time
• Saves cost
• Simplifies the process
• Increases productivity

In the competitive world of business today, companies are constantly striving to get a competitive advantage over each other. Top among the list is the application of innovative and cost-effective solutions in tackling problems; companies like Qatar Airways, Scottish Power, AWIN and Cohort have all embraced the All-in-one approach and it has been mostly positive.

You can check the FAQ here and also request for free demo as well.