Why aiming to become an advertising agency, that are this basic function you most always have to take note why before moving forward which are planning, preparation and placement. The three functions above could also be called 3Ps.

This 3Ps are very important and most be noted before becoming an advertising agency let me examine the propose of each function.

Planning.

Planning this is practical of advertising basic with fact and figures, advertising planning deals with research, fact finding, distinct definition, clarification, direction and crystallization in developing the concept.
Why planning well we need to be very careful and hardworking when review the research, because research help the agency to listen to the voice of the consumer, help in monitor the market trends, help in identify, understand, interpreter and analyses adverting problem and proffer solutions.

Preparation.

Unlike the planning the advertising preparation is the next step after knowing how well you have planned(Note you should have work very hard why planning because the work is mostly on planning) you should be getting ready for prepare the advertisement. The advertising preparation is the art, science and technology of the idea this the process whereby you will see the advertisement via printing( newspaper, magazine, bullet etc) and electronic .
The preparation is the test of planning and creativity of advertising.

Placement.

The 3ps are relate in each other after you have done your planning which is the first step and you gotten all you research you move the next step which is the good preparation which bring us to the final step which is placement.
Placement is the ultimate goal with the team work of all roads for the media, client service, creative, account management department.