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RE: Steemit Facebook Advertisement Image Contest - Results and Winners (342 STEEM Paid Out!)
To me the most logical thing to do would have been to actually run the entries as Facebook ads and see which one performed the best in order to determine the winner.
There is not much in place as far as conversion tracking. One may be better at getting 'clicks/views' but there is really no way to tell how many of them actually signed up (or stuck around for that matter). Also, it is expensive to run even one add. I'm not rich enough to be able to afford that may Facebook ads :)