India Sports Analytics Market Report: Size, Share, Trends, Analysis and Forecast 2025-2033
India Sports Analytics Market Overview
The India sports analytics market size reached USD 48.90 Million in 2024. Forecasts project the market to grow to USD 180.97 Million by 2033, exhibiting a robust CAGR of 15.65% during the forecast period 2025-2033. Key growth drivers include advancements in artificial intelligence, machine learning, predictive injury prevention, and data-driven fan engagement that enhance team strategies and commercial opportunities. The market holds significant potential amid increasing data utilization in sports performance and fan interaction. The report presents a thorough review featuring the India sports analytics market report, growth, share, trends, and research of the industry.
India Sports Analytics Market Study Assumption Years
- Base Year : 2024
- Historical Year/Period : 2019-2024
India Sports Analytics Market Key Takeaways
- Current Market Size : USD 48.90 Million
- CAGR : 15.65%
- Forecast Period : 2025-2033
- The market is positively influenced by the integration of AI and ML for enhanced player performance and injury prevention.
- Data-driven fan engagement strategies are rapidly growing with approximately 678 million sports fans in India.
- The top watched sports contributing significantly are football, cricket, and kabaddi.
- AI-enabled tools help in personalized training and strategic decision making in sports teams.
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India Sports Analytics Market Growth Factors
Sports teams and organizations in the country use advanced analytics and increasingly adopt data-driven decision-making, so the Indian sports analytics market grows. Sports teams and organizations increasingly rely upon data analytics, machine learning (ML), and artificial intelligence (AI) for improvements in player performance, reductions in injury risks, and improvements in the overall strategy.
The burgeoning consumption of digital sports content and fan engagement analytics is another factor increasing the market. Sports organizations have a wide reach and analyze the data, demographics and preferences of sports fans to offer personalized content, promotions, gamified experiences, etc. These practices engender fan loyalty and increase commercial value.
Government policies to develop sports development programs are driving the growth of sports analytics market. For instance, the development of sports infrastructure and sports technology innovation is helping to increase adoption of sports analytics technologies. It is designed to support market expansion and application development.
India Sports Analytics Market Trends
Rapidly growing in India, sports analytics is mainly the analysis of athlete performance through the use of advanced technologies, especially wearable sensors and biometric monitoring devices that are regularly used to track movement, heart rate and fatigue levels to help manage an athlete's sports workload. AI can help analyze patterns of performance from large datasets, to optimize training and monitor injuries.
Machine learning has also been applied to forecasting injury risk in cricket based on historical data to inform tactical decisions around rotation and recovery, reporting an accuracy of up to 70 percent. A collaboration between the Artificial Intelligence Research Centre (AIRC) at Woxsen University and the Kuwait College of Science and Technology developed AI-driven deep learning models to detect deceitful movements in cricketing actions.
Sports analytics is improving fan experience for more than 678 million sports fans in India through digital media. The most popular sports among them include football, cricket, and kabaddi. AI and machine learning increasingly help create targeted advertising and exclusive content also AI chatbots and augmented reality.
Teams use social media to measure fan sentiments and fan reactions. Teams tailor messages and engage fans in a positive way. This fan management has data, and teams can build a fan relationship over time with it, and teams can maximize the team's commercial value.
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India Sports Analytics Market Segmentation
Component Insights:
- Software
- Service
These segments cover the software solutions and associated services that empower sports analytics capabilities across organizations.
Analysis Type Insights:
- On-field
- Player and Team Analysis
- Video Analysis
- Health Assessment
- Off-field
- Fan Engagement
- Ticket Pricing
The on-field category involves various performance and health assessments, while off-field covers fan-related analytics and ticket pricing strategies.
Sport Insights:
- Football
- Cricket
- Hockey
- Basketball
- American Football
- Others
This segmentation reflects the diverse sports fields where analytics applications are delivered, tailored for each sport's specific needs.
Regional Insights
- North India
- South India
- East India
- West India
North India dominates the market with the highest adoption of sports analytics technologies, holding a significant market share supported by key sports hubs and infrastructure. The market is growing at a robust CAGR of 15.65% across all regions.
India Sports Analytics Market Key Players
The report offers an in-depth examination of the competitive landscape, including market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
India Sports Analytics Market Recent Developments & News
On May 15, 2024, Stupa Sports Analytics secured INR 280 Million (about USD 3.21 Million) in a pre-series A funding round led by PeerCapital and Centre Court Capital to enhance AI-driven sports solutions and expand globally. They plan to diversify into emerging sports like pickleball and padel.
On February 10, 2025, the Federation of Indian Fantasy Sports announced the 'Sports Data Gameathon,' an AI challenge involving 52 teams competing for INR 25 lakh (about USD 28,617). The challenge encourages integrating AI and ML in fantasy sports strategy development.
India Sports Analytics Market Key Highlights of the Report
- Comprehensive quantitative analysis of the India sports analytics market from 2019-2033.
- Detailed segmentation by component, analysis type, sport, and region.
- Latest market drivers, challenges, and opportunities assessments.
- Porter's five forces analysis for market competitiveness.
- Competitive landscape with company positioning and strategic insights.
- Detailed profiles of major companies in the market.
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