The Beta Tester Betrayal
During beta, testers swore they’d use the product daily. Now, two months in, usage has tanked. I think we misunderstood what actions really matter for retention. How do you pinpoint behavior–market fit without being misled by early hype?
Had the same wake-up call on a side project I built—beta testers raved, swore they’d log in daily, but once the novelty wore off, they barely touched it. Turned out I was measuring “signups” instead of the behaviors tied to long-term value (for us it was creating a second project, not the first). Early hype feels great but is often vanity. What helped me reset was digging into frameworks like this piece: https://www.maticdigital.com/insights/atomic-design-digital-dna-and-living-brands —it made me rethink which signals actually matter for stickiness.