24k gold is also called pure gold or 100 per cent gold. This means that all 24 parts in the gold are all pure gold without traces of any other metals. It is known to be 99.9 per cent pure and takes on a distinct bright yellow color. There is no higher form of gold than 24K and you must be aware of this before you go to a dealer who might tell you that they’re selling you 25K or 26K gold. Since this is the purest form of gold, it is naturally more expensive than 22K or 18K gold.