There are several online zoho vs salesforce comparisons that describe the capabilities provided by artificial intelligence systems. Because both Salesforce Essentials and Zoho employ a similar SAAS architecture, their functionality is fairly similar. Both include tools that capture information about website visitors and build a lead record in the CRM. Zoho distributes leads to sales reps directly, which may be quite helpful for a small team; it gathers a little more data on CTR and bounce rates, but Salesforce is better at automating regular routes like introductions and thank-you letters.<a