What are the main reasons for the failure of entrepreneurship

What is the main reason for the failure of entrepreneurship? Entrepreneurship has always been a path with a very low success rate. The winner has always been the king. If we conclude that startups die for the following two reasons.

The reason for the first industry will never be an industry that is silent for a day. It will not be a day of failure. He must have signs, but many people know that this industry is no longer good, but they are going to die there. Holding on, in fact, there is enough time. When a sinking ship starts to slow down, he can build a new ship and continue his next stage of entrepreneurship.

But many people gave up on their own, did not choose, and were unwilling to admit the facts, but before the ship sank, smart people quickly set their minds, recognize the facts, start from scratch, find a new direction, and start to build his own. The new ship gets as much property and timber as possible from the original ship builds a new ship, packs it lightly, and eventually becomes the second king.

The second point is the evolution of the industry. The plan needs have changed, but I still stayed in the last era and was eliminated by this industry. In the early days, we all knew who engaged in pagers. If he did not make a mobile phone or a mobile phone did not make a smartphone, he stayed in that era and disappeared forever. Now, whether it’s an operator, or an up-and-down industry, how many times the amount of wealth is now larger than that at the time? Those kings at that time, today have become historical symbols, because they have not kept up with the needs of consumers, so consumers should always use pagers. How is this possible?

There is another example. We are everywhere around us. Many have stepped on the traffic dividend in the first wave of e-commerce and earned the first 10 million in their lives. However, after e-commerce began to become more expensive, the demand became higher, and the business format Increasing, not only other platforms behind Ali, but also when more content platforms, operational skills, and supply chain requirements become higher.

He refused this. He thought it was so troublesome to do e-commerce. I used to drive a through train to make money. Isn't it good to stop at that time? Why are you so troublesome? In the end, he did a good job in the first place. Later, he made less money and later started to lose slightly. Later, he lost all the money he made.

This kind of thing, we have a lot of things around each of us. At present, the scale of e-commerce in a year is 12 trillion. They make about the entire scale of e-commerce in China, which is only 810 billion. How many times has it increased? But the little money they made has gone back. You must know that there is no real trick that can last a lifetime.

Even if your trick is very fresh, consumers have changed. The group of people who bought your things in their 20s is now in their 30s and 40s. The people in their 20s are no longer the same group of people at that time. Nothing is the same, so why do you let others continue to pay for that trick? It is absolutely impossible, always believe that sentence, the only constant is always changing.

So whether you are working or starting a business, you must always be prepared for danger in times of peace, embrace change, always follow, and keep up with the needs of consumers. You have to become the best choice they can choose from time to time. Only such a company can fail. If you fail, or the consumer will abandon you sooner or later, and he won’t pay the bill. If you still don’t understand whose money you are making, read it a few more times.