Hmm, let me think back upon not just the past week, but the past couple of years…

1. Choon allowed themselves to be represented as a blockchain-based company when they were not. People may or may not consider this to be an outright lie (based on what the original marketing materials actually say) but the facts are that Choon did nothing to correct this impression and benefited from being labeled as a blockchain company.

2. They canceled the long-awaited ICO. Breaking a promise that they made.

3. They cancelled/delayed the first token unlock. Breaking a promise that they made.

4. They canceled/delayed the second token unlock. Breaking a promise that they made.

5. They made zero effort to make their token (NOTE) easily tradable or useful on their own platform. The token had (and still has) no utility except as a speculation vehicle. The only thing musicians could do with it was sell it… and that could (and still can) only be done on a DEX.

6. It turns out that artists were not paid for all streams of their songs. There were limitations that did not become apparent until people started reconciling their numbers.

7. After a long period of silence (which should be a numbered item on its own), there was a near complete change in the management team. This change was not announced to users.

8. They banned several high-profile artists, some of whom had been highly supportive of Choon throughout all the above, with accusations of TOS violations. No warnings or proof were provided. More importantly: Assets (NOTES) were confiscated from their accounts and “smart-contracts” involving collaborations with these artists were modified, either knowingly or as an unforeseen result of account deletions, resulting in an unclear disposition of after-ban earnings. Songs that these artists worked on (with other non-banned artists) are currently earning NOTES, and no one knows where these NOTES are going. They are being robbed right now, while you are reading this. How is this possible? Go back to #1 and consider the ramifications of believing something to be blockchain based when it is not.

Choon is now dead to a large portion of the crypto-music community. The above list is a warning. These are signposts that you will probably see again (and again… and again…). In hindsight, we all should have bounced after item #3. But we wanted to believe… to see the positive…. To give the benefit of the doubt. Oh, what fools we were.