It appears that this escaped my notice because they did not coordinate with Bob Geldof's Band Aid/Live Aid umbrella group. This leads me to suspect that the money it generated may have gone mostly to real food relief.
As a side note, the pull-back from the TV monitor (using a fairly obvious travelling matte effect) to reveal Ricardo Montalbán really solidifies the 1980s visual style of this piece.
It appears that this escaped my notice because they did not coordinate with Bob Geldof's Band Aid/Live Aid umbrella group. This leads me to suspect that the money it generated may have gone mostly to real food relief.
I couldn't find much information on this project in English, but the Spanish wikipedia has a fairly thorough rundown of the song itself:
https://es.wikipedia.org/wiki/Cantar%C3%A9,_cantar%C3%A1s
As a side note, the pull-back from the TV monitor (using a fairly obvious travelling matte effect) to reveal Ricardo Montalbán really solidifies the 1980s visual style of this piece.