It seems to me the single most important aspect to the success of any Facebook / Reddit / Youtube / Etc. competitor is used adoption.

User adoption is really a two part issue, because there are two types of users. Content creators and content consumers. You need the right mix of both to be present.

Content consumers are relatively easy to attract, they will follow the quality content. We are on Youtube because all our favourite content creators are there. If they move, we move. In this sense, content creators are the key to this game IMO.

Content creators are much harder to attract, especially high quality people. The reason is they are already making bank on other platforms. Until now, a competitor platform had no chance of getting high numbers and good quality content creators, because they simply couldn't compete with the monetisation options of established platforms. Traditionally, to monetise you needed companies advertising on your platform, however advertisers need to see high numbers of users, otherwise it doesn't make any sense for them to spend money.

In this awesome puzzle, somehow a new solution has been figured out.

Steem allows content creators to generate revenue, which means there is a really good incentive for them to migrate. Add to this incentive the dissatisfaction of demonetisation on Youtube and all the misuse of power inherent to centralised websites.

Suddenly, content creators have all the reasons to join and they will bring their following with them. It's really unbelievable what is happening right now. Checking on Similarweb.com, both Steemit.com and D.tube are growing at an amazing rate.

Exciting times ahead :)