Hi @knircky,
I don't know what to make of it either. According to the whitepaper it is first of all one of many crypto currencies, which in the end is dedicated to online gaming, and nothing new in itself. That all crypto currencies are slowly coming into the area of application can also be seen here on Steem, through e.g. games like Drug-Wars, etc..
The coin puts the focus on virtual sport games and next to that on a poker platform. Hm, nothing really new. The attempt to open a poker platform, which is based on a crypto currency, there were already plenty tries, such as CoinPoker, Bitpoker, Virtuel Poker etc.. Here, of course, the previous huge platforms such as 888Poker, TigerGaming, Pokerstars, etc. already exist! (Sure with the restrictions that it is illegal in different countries to use these platforms).
The coin has grabbed some familiar faces, such as JOHNNY CHAN (a professional poker player) and JOE THEISMANN (a former American football player). PR-wise a clever move and that probably could make the coin known faster and "easier to accept" between all the other coins. Furthermore, CEO RAFAEL GROSWIRT already has experience in PR/ App development with his own company/platform at www.MyItContractors.com But I really miss the innovation behind this coin. Just because it's a crypto currency (well, it's more like a utility token to pay for) and the money transfer is easier to display, it's nothing special in my eyes.
This focus on gaming is opposed by a number of previous "Fiat" online games, such as FIFA/ Fortnite with their own online shops. These top dogs would first have to be displaced. Here is the question why people should jump on this platform now? I don't see any reason for that.
In addition, there are thousands of coins that are considered "gaming coins" that want to revolutionize the gaming industry, such as FirstBlood, ENJIN, MobileGo, etc..
And besides all these coins NoLimitCoin has to find its niche. In my opinion the chance is very small.
I don't need to say anything about the profit made from speculations with this coin. In the current bear market it simply goes under.