Why Brand Strategy is Crucial to your Business' Success

First of All, What Is Brand Strategy?

Brand strategy is a plan to manage your brand's perception throughout every avenue. A brand strategy is developed by understanding in extreme depth who you customer is, what they want, and why your business matters to them. This a very long process if done well but it pays off! We know from experience.

Why Is It So Important?

Brand Strategy Saves You Money!

If you understand everything you can about your consumer, every decision will be made through this very strategic lens of brand strategy.

If you understand who they are, what they value, and what their problem is, you can connect very directly with them. You can use the wording they want to hear. You can shape an offer around what they need or what the problem they need solved is. You can make sure that everything you do is shaped by the consumer, not your own personal opinions.

If you understand where they spend time and who they are demographically, you can focus your marketing efforts very specifically. If they are older and retired, it is not the best idea to pay thousands for Instagram advertising. If they are young and ambitious, it is not the best idea to target them with expensive mailers. Whoever they are, if you have a clear brand strategy you are able to create a much more effective marketing strategy from that!

Brand Strategy Saves You Time!

Running a business is time consuming!! We all know there are a million things that have to be done and there is never enough time in the day. So, if you can illuminate the guess work by investing in brand strategy upfront why would you not? The more clear understanding you have, the less time will be wasted.

Don't Forget the Opportunity Cost!

The opportunity cost is what you lose by not doing something. You may think you are saving money by doing it yourself, but if you are missing out on profit, progress and it takes you far longer to get where you want is it worth it to "save the money." Saving money in the short term often leads to much higher opportunity costs.

Brand strategy is something we ALWAYS recommend to new businesses. We have seen results of using a brand strategy and we have seen thousands of lost dollars by not creating a strategy. Contact us today for a free, no obligation consultation!

Get in touch with us about your options and how we can help!

Kimberly Norris | https://www.norrisdc.com/ | 479.713.9660 | Kimberly@norrisdc.com