What is Open Graph markup and how to use it effectively

What is Open Graph markup and how to use it effectively

First, let's understand what Open Graph markup is. This is a protocol that allows you to manage and control the data that is generated in the preview (structures information about the page) in the post when the user shares the link on social networks. In reality, these are a few lines of meta tags that need to be embedded in the code of your site. It is they who will allow you to create the desired look for a post on social networks.

How to Customize Open Graph Markup

Let's now figure out how to set up the Open Graph protocol for your site in order to bring this idea to life. Also if you need to know how to fix URLs with incomplete Open Graph tags go here
https://sitechecker.pro/site-audit-issues/open-graph-tags-incomplete/

Let's take a look at each Open Graph tag individually and understand their meanings:

- "og:locale" — indicates the localization (website language), you can use the default "ru_RU" value.

- "og:type" - indicates the type of page (article, news, video, category, etc.), you can use "article" by default.

- "og:title" - specifies the title of the article.

- "og:description" - specifies a short description that is displayed when generating a link preview.

- "og:url" — link to the site page.

- "og:image" — link to the image that will be displayed in the post.

- "og:site_name" — site name.

The meaning of each tag is written, so you just have to fill them in and embed them into the code of the pages of your favorite Internet resource.

In addition, I would like to add that with the introduction of the Open Graph protocol, it is recommended to install “Share” buttons on social networks on the website pages. This will make it easier for the user to share useful information about your site with other users. And, of course, it will somewhat simplify the tasks of an SEO optimizer when working with "likes" exchanges, which, although they do not bring a tangible link effect, can somewhat speed up indexing / reindexing when promoting a site.