Hello and welcome back to my blog, it is good to have you here. Today we will be having an in-depth discussion on SEO. Who is this Article for?
This article is for you if you are a web developer, digital marketer or a tech savvy business owner who wants to learn how to build website traffic organically. Make sure you read this article to the rock bottom.

Core Contents

• What is SEO?
• Types of SEO
• 5 reasons your website is not ranking well in search engines.
• 5 Quick SEO solution
Have you taken time to wonder why some websites pop up fast at the top of your browser when you search for a product on Google and your website shows up at the bottom of the page or didn’t even show up at all? The difference between your organization and your competitors ranking on search engines is SEO!

What is SEO?

SEO means search engine optimization. SEO is the deliberate process of taking strategic steps to help a website or piece of content rank higher on Google. SEO is the conscious and deliberate attempt to increase the flow of organic traffic on SERP (Search Engine Result Page). Put succinctly, SEO involves carrying out optimizations to increase the flow of organic traffic to your website so as to have it rank higher up on Search Engine Result Pages. The major difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.

Types of Search Engine Optimization

1. On page SEO; and
2. Off page SEO.
   On page SEO: this is mostly about building content to improve your rankings. This comes down to incorporating keywords into your pages and content, writing high-quality content regularly, making sure your meta tags and titles are keyword-rich and well-written, among other factors.
   Off-page SEO: these are optimizations happening off your website itself, such as earning backlinks. This part of the equation involves building relationships and creating content people want to share. Though it takes a lot of legwork, it’s integral to SEO success.

Why is your website not ranting at the top yet?

1. Rival websites in the same industry have better content than yours.
2. Improper usage of keywords on your website.
3. Your website takes a lot of time to load.
4. Your website has a bad user experience.
5. Your website is de¬-indexed by mistake.

How to rank higher with great content

In Digital Marketing content is crucial. You’ve probably heard it before: “Content is king.” Bill Gates made this prediction in 1996, and it’s as true as ever today. Why? Because a Google user is happy when they find the result that serves their needs in the best way. Therefore, Google always tries to provide the best experience possible by directing it’s users to the best content it can find.

Important Elements of Content

There are a million elements that go into creating high-quality content; here are a few of my most crucial ones:

• Quality
  Once, posting a piece of content with a bunch of keywords was the standard. If you were creating quality content that actually solved someone’s problem, you were a standout, and that made it easy to rank.
• Intent Google puts a lot of emphasis on intent. It wants to understand what the searcher is looking for when they type something into the search bar.
  • Do they want to know something?
  • Are they trying to buy something?
  • Are they window shopping?
  As the content creator, you need to understand this as well because if you’re not providing the right answer to the query, Google will know.
• Freshness
  Posting frequently helps with Google rankings. However, posting new content is only one way to signal Google freshness. There are plenty of things you can do with content you’ve already published to make it more up-to-date. Going through and updating your content for accuracy, fixing any broken links, and refreshing old data with new statistics that are more relevant are all ways to show Google your piece of content still deserves a spot on page one.

Tips for Creating Quality Content

Here are some great tips for creating the best content readers love and Google respects:
• Understand user intent: You need to know what the reader wants to accomplish when they land on your page.
• Develop a customer avatar: You also need to know who your reader is, what they like, what they dislike, and why they’re there.
• Break up the text: People have short attention spans, and writing giant walls of text doesn’t work anymore; you need to break it up with plenty of headers and images.
• Make it actionable: There’s nothing worse than reading a piece of content and not getting everything you need to accomplish something. Your content should be thorough, but it also needs to answer the question, “What now?” Will the reader have everything they need when they finish your article?

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