phyto or zoo?? aaargh isn't that advertising of a different stripe? I ran from FB for this reason. Although as Ogilvy has been heard to say...
The codfish lays ten thousand eggs,
The homely hen lays one.
The codfish never cackles
To tell you what she’s done—
And so we scorn the codfish
While the humble hen we prize.
It only goes to show you
That it pays to advertise!

So you might be on to something (or perhaps you're just here for the Krabby Patty Secret Formula) Cheers