Why Customer Data Platform is Crucial These Days?

Nowadays customers are more important than ever before. Companies are taking a closer look at customer experience and their pleasure. The increasing competition in the market and high expectations of customer has evolved the customer experience.

Knowing customers, their behaviour and how they make a decision; is the most critical part of any business as well as their sales and marketing team for continued business success. This is the only reason Customer Data Platform (CDP) are in great demand these days. One of the most important popular CDPs available in the market is Pimcore.

Let me explain the term Pimcore, in case you hear this term for the first time.

Pimcore is an open-source platform that seamlessly brings data management and experience management functionalities all together. You can manage both the functionality within a single digital platform.

Pimcore is a single suite to manage Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Web Content Management (WCM) and Digital Commerce Platform.

Let's take a closure look at Pimcore's CDP;

CDP collects all customer information from different sources, structured or unstructured, that creates a unified customer information database. It also analyzes and organizes data that helps you to know your customer's behaviour and interest.

You can check and understand, how customers use your other sales channels (like social platforms, newsletters etc.) and interact on your website that help you in data-driven marketing automation.

Pimcore development services provide seamless customer experience, personalized brand experience, easy to manage omnichannel, enhance customer loyalty, saves time and speed up your operations.

So, what are you waiting for? Go for Pimcore right away!