Agree re improving their overall service. Aside from the service perspective, I've looked at this from a finance/legitimacy angle. This acquisition further supports many thoughts by my colleagues that Wall Street has been playing both sides of the crypto "trade", like the old days of stocks or very similar to Junk Bonds back in the 80's and 90's. Slam the asset class you want to get involved in, buy cheap and go long, establish strategic positions and then formally support the asset class through M&A, cap markets, market making (legitimacy/liquidity), research/analysis (recommendations) and long term investors (individuals/ investor funds). We have heard that certain proprietary trading desks at both Wall Street firms and hedge funds have been accumulating long crypto positions. Now with this acquisition, GS is clearly supportive and indirectly involved (due to regulatory issues, they should not have directly ownership now, etc.) . This is another step towards greater legitimacy and acceptability. Lets now see what JPM, CB and the others to counter GS jumping in.

Meanwhile just the day before the acquisition (yesterday), sadly but typical, GS Senior Strategist, Global Investment Research released a video about the Bitcoin bubble.

https://www.facebook.com/goldmansachs/videos/10155852419177247/

I self upvoted to move up my comment higher for your thoughts.