Thanks @biga3723. Yes, I did know about the two different types, although I can't say I'd know the difference myself. My friend has said for him it would have to be Arabica coffee. I think there is a lot of potential here, not just in coffee but in tea, and other commodities too. You're right about brand loyalty not really being there. I drink the strongest, darkest coffee I can find, but I'm not that picky really about what brand it is.