Stephen,

I just wrote a post about the book "Friction: Passion Brands in the Age of Disruption". It talks about creating a "passion brand". I thought it may interest you.

You could have easily written this book because it reminds me of what you are doing with your SteemIt promotions, which everyone in the SteemIt community is grateful for your contributions, leadership, and passion.

Have a fantastic weekend!
Steem on,
Mike