Personal brand. How to increase awareness
In 2015, keeping a personal page Vkontakte for me has ceased to be fun. That was my first experience with a network business. Adult rich aunties told me how important it is to post all sorts of nonsense on your page.
At first it was funny pictures, reposts with all groups. Then again, I never wrote articles and led YouTube. Since I didn't have any business, I just kept a page for my friends.
Since then, little has changed. The main audience for me are still my friends. I can name those for whom I publish information on my page. Thanks to the feedback I know my readers, their interests and preferences.
They're not just subscribers. These are living people who have found something for themselves. After writing the article "Life in Moscow" I wrote two strangers to this man. They said I was good at writing, and the article came out great.
For mass mailing of invitations to friends me twice get banned administration of VK. In the fall of 2005 and winter of 2018. The first campaign to build up the audience brought me only one acquaintance. Ivan Zhernakov, if you're reading this now, Hello!
Another source of readers was participation in the project "I'm bloger". I had to write an article every day, and it was posted in the group. Elvira Valieva, have a good day! So same one person with this campaign continues to to read me.
The rest is my friends or those I gained in friends massalongo in recent months. But soon they won't need me to read, and to replace them will come others. Although now I see the prospect of new friends for long relationship. Sergei Gaev, Buenos días!
The conclusion that can be made: constantly increase contacts. I still consider participation in social projects to be the most effective way. Joint parties, acquaintances, club of interests - these events will be A source of long-term relations for you.