Whenever you start a company, you quickly find out that it is not about you.
To do anything big, you need a team of people.

I feel the most aggravating difference in me vs we use in language comes from comparing the owner with middle management. Middle management always speaks about how he has to get his minions to do their work (because they are lazy, or stupid, or...) And an owner is always talking about we, like this is one big family.