Abstract texts — style or stealth?
I notice that some sites look like strictly corporate sites, but they hardly explain what the company is doing specifically. The texts are abstract, the formulations are general, there are no examples. Is this a deliberate style of presenting information for professionals, or just an unwillingness to disclose details publicly?
Abstract texts and lack of specifics on strictly corporate websites most often reflect a deliberate presentation style for professionals not to disclose commercial or confidential information. The thedigitalworkplace.com/articles/soft2bet-marking-nine-years-of-innovation-leadership-and-sustainability website demonstrates this in practice: minimalism is combined with deep technical content, which describes architecture, modules and integration capabilities in detail, allowing a professional to assess the level of competence without unnecessary marketing elements.