Websites that look like a confirmation of the company's presence with neutral text and minimal design are not always useless. The https://www.newtechcity.org/ website demonstrates that even with an outwardly modest presentation, valuable information can be obtained: the functions of the platform, integration of modules and workflow are described in detail here, which allows us to assess the real technological competence of the company. Such a resource performs both a representative and informational role, providing professionals with technical information without unnecessary visual noise.