Why are big shots so "infatuated" with McDonald's?

The trend of founder IP is still ongoing. There is a very simple way to build a public image that garners attention and goodwill:

Starting from daily small habits, create a sense of contrast with "how come it's like this.".

For instance, if you are a founder or a wealthy businessman, you can choose a down-to-earth preference that fully showcases your personal style.

Many people achieve this in a particularly simple way: by loving McDonald's and eating it with their own style.
Why do people all choose McDonald's? It has a consistent global perception: down-to-earth and, due to its extensive product range, offers ample and diverse possibilities for secondary creation, leaving sufficient room for personal style expression.

For example, Warren Buffett, Elon Musk, and Mark Zuckerberg

Warren Buffett regards McDonald's as a barometer of the market, shaping his traits of rationality, keen observation, and advocacy for a simple, straightforward lifestyle
When the market is good, eat the 3.17 hamburger: Bacon Cheese Egg;
When the market is sluggish, opt for the $2.95 burger: Cheesy Pork Tenderloin Egg McDouble;
When the market is sluggish, eat a 2.61-yuan burger: probably pork tenderloin and egg

Musk squeezes ketchup onto fries to eat rather than dipping them (a more savage and messy way), showcasing his flamboyant and indifferent-to-others personality traits, revealing his true nature with such authenticity!

Zuck shared his McDonald's meal plan: two McChicken meals, a cheese burger, large fries, an Oreo McFlurry, and an apple pie. He said, "I'm not dieting either. I need to consume about 4,000 calories daily to maintain balance, and it’s delicious!" The underlying logic is that highly intellectual individuals require high-calorie intake to sustain their mental activity, while also revealing a down-to-earth side

McDonald's can also be associated with family bonding, such as when Ho Kai-kong is frequently photographed taking his children to McDonald's and purchasing affordable daily necessities. The image of a "down-to-earth dad" emerges vividly, aligning seamlessly with his desired persona of being approachable and family-oriented

Choosing McDonald's as a way to shape one's personal IP also has two clever aspects:

1. Give others, especially fans, the hint that "you can get the same item tomorrow," to deepen mutual understanding and connection;
2. "What to Eat" as an unchanging habit within a cycle easily forms a memory symbol. Simply ordering the same food can continuously reinforce the memory.