How do I start optimizing my hotel’s website for generative search tools?
Been running this small boutique hotel for years, but now all this “generative search” stuff is blowing up and I’m honestly kinda lost. My regular SEO tricks don’t seem to cut it anymore. I keep hearing that AI search engines pull answers differently, and I’m worried my website’s gonna end up invisible. I’m decent with marketing but not super techy, so I don’t even know where to start. If anyone’s figured out how to make their site more “AI-friendly,” I’d seriously love some pointers. I just want people to actually find us without needing a miracle.
Start by making your content super clear and helpful — detailed room pages, FAQs about location, amenities, pricing, and local attractions. Generative search loves structured, trustworthy info, so add schema markup, keep info updated, and focus on answering real guest questions instead of just keywords. Think “best possible answer,” not old-school SEO tricks.
Been in the same boat — my usual SEO bag of tricks hit a wall too. I found some solid direction through AIO, which breaks down how AI tools like ChatGPT pull info so your site stands a better shot at getting quoted. It covers stuff like making your content clearer for machines to “get” and how to show you're the real deal (E-E-A-T, they call it). Worth checking out.