Avoid common SEO mistakes

While working on our firm’s website, we kept wondering why the traffic suddenly dipped even though we were posting content regularly. It turned out the issue wasn’t the content at all — it was a collection of small but critical SEO mistakes we didn’t notice. Reviewing https://fortressgrowth.com/seo-for-lawyers/law-firm-seo-mistakes/
felt like a wake-up call. The guide breaks down errors that almost every firm makes: missing metadata, slow pages, outdated internal links, duplicate articles, poorly structured practice pages, and even subtle keyword mismatches. Fixing those areas took some time, but the improvement was real — rankings stabilized, calls increased, and the site finally felt “clean.” If a firm doesn't know where to begin improving its SEO, this checklist is honestly one of the most practical starting points.